Kolynos storyboard.

Nobby Clark

segment segment
Type Advertisements
This is a storyboard for a television commercial for Kolynos toothpaste.
Title Kolynos storyboard.
Name given by NZGDA.
Measurements.Dimensions 623mm by 202mm
The measurements have been taken from an image that has been copied from the original storyboard and pasted into a portfolio.
Materials.Medium Ink.
Materials.Support Paper.
Materials.Medium Felt pen.
These were used in the original because they were quick to use and the work was not intended for reproduction.
Techniques Storyboard.
Used by Nobby Clark for all his television commercial work.
Techniques Drawing.
The images were drawn with felt tip pens.
Creator.Personal name Nobby Clark
Role Designer
Clark created the whole concept for this including the images.
Creator.Personal name Nobby Clark
Role Author
Clark created the whole concept for this including the copy.
Creator.Corporate name Dormer-Beck Limited.
Role Agency.
This is the agency that Nobby Clark was working for when he created this storyboard.
Date.Creation 1960's.
Date 1960's.
This was the time of the advertisement's first screening on television.
Location.Current Site NZGDA collection
ID Number.NZDA Number nzgda_dp_nc_i_049
Culture New Zealand.
This was created for a New Zealand television commercial. Nobby Clark reports that television advertising produced in New Zealand was generally only made for local release.
Subject Woman, driving, car, traffic policeman, smile, toothpaste box.
Subject Kolynos Toothpaste.
The product that is being advertised.
Relation Storyboard.
This is a copy of the storyboard for a television commercial. When it was completed and put on air, the transport department took exception to it because of the way it portrayed their staff. It was still shown on television after this.
Relation.plan for Televsision commercial.
This was the storyboard for the television commercial.
Description The complete work is composed of a series of smaller black and white images running down the middle of the pages. Copy detailing the the action and the voice over is written on either side of the images. The top two show a traffic police officer dancing around with a smiling female face in the background. The next image shows the woman and the police officer dancing together. Below this are two seperate images, each a close up of the woman's face, one with her smiling and holding a steering wheel, the next with her smiling and holding a box of Kolynos toothpaste. The final image in this section is of a wide, toothy smile and a toothpaste box that reads "Kolynos; toothpaste for a dazzling smile". The box has a small image of the woman's face on it on the left hand side. The images are pasted up out of sequence. The first image of the next set shows a determined looking policeman on a motorbike. In the next image, a street scene, he pulls up alongside a car and gestures to the driver. In the next image he is writing what appears to be a speeding ticket. The next two images show the female driver of the car and the policeman. In the first they are both looking unhappy, however by the second they are both smiling. The last image on the page shows the policeman smiling broadly. [AAF]
This image is made from two A4 size sheets pasted together. They have been pasted in the wrong order into a portfolio, therefore the story does not run in sequence in the work presented here.[AAF]
Description The text on this piece runs down either side of the images. It consists of information about the content of the images; "They dance together", directions for the film-makers; "Cut to girl driving away"; and also audio material for the voice over; "Brushing with Kolynos makes your teeth whiter...your breath fresher...your smile irresistable". Each image is accompanied by two pieces of text. [AAF]
Source Nobby Clark.
In discussion with AAF 01. 2001. In discussions with AM 08.and 09. 2000.
Source Abigail Fox.
Researcher, image analysis and interpretation. 01. and 02. 2001
Source Amy MacKinnon.
Researcher. 2000.
Source Katy Yiakmis
Researcher, image analysis and interpretation. 01. and 02. 2001
Source Frances Joseph
Researcher, image analysis and interpretation. 01. and 05. 2001
Source Warren Smith
Proof reader and advisor. 05. 2001
Rights Copyright
Nobby Clark believes that Kolynos hold the copyright. Permission to present this work in the NZDA has been given by the artist.