AA Accommodation Directory

Nobby Clark
1968/1969

Type Illustration
This is an illustrated cover for an AA accommodation guide.
Title AA Accommodation Directory
Name given by NZGDA.
Title Accommodation Directory
Title of the book.
Measurements.Dimensions 130mm by 188mm
The measurements have been taken from the cover of the directory. It has been cut from the book and pasted into a portfolio.
Materials.Medium Ink
Materials.Support Cardboard
Materials Gouache
This was used in the creation of the original image.
Materials Pencil
This was used in the original drawing for the cover illustration.
Techniques Offset colour printing
Four colour.
Techniques Line drawing
The original line work was completed in pencil. Throughout his illustrative work, Clark would draw the composition on layout paper, stick it to the window and trace it onto Kent cartridge paper. He would then add the detail in pencil before adding colour to the piece.
Techniques Painting
Colour was added to the drawing using gouache and brush.
Techniques Hand lettering
All of the copy was hand lettered.
Creator.Personal name Nobby Clark
Role Illustrator
This work was completed on a freelance basis.
Creator.Personal name Nobby Clark
Role Designer
Creator.Corporate name Automobile Association (AA)
Role Commissioner
Date.Publication 1968/1969
This is the date on the cover of the directory.
Location North Island, New Zealand.
This is the subject matter of the directory.
ID Number.NZDA Number nzgda_dp_nc_i_061
Style/Period.Period Edwardian
Although this is a directory for the late 1960's, the people depicted in the illustration are wearing Edwardian style costume. The car they are driving is of the same era.
Style/Period.Period 1960's
The work was completed and published during this time period.
Culture New Zealand
This is both the culture in which the image was created & also the subject of the directory that this is the cover for.
Subject Street lamp, car, girl, boy, man, woman, hoop, wheels, hats, Edwardian, clothing, balloon
Relation Other AA Guides
Clark also completed illustration for the AA Outdoor Guide 1968/69, the AA Accommodation Directory 1969/70 and the AA Outdoor Guide 1969/70. The images are also held in the NZDA.
Description Image and text. The illustration and the text have been placed on the page within a thin yellow line. The main illustrative focus of the work is a rendering of a car and its occupants. The car and passengers are of the Edwardian era. The car is black with a golden colour trim and is open topped. It has a red number plate with the years 1968.9 written upon it. Driving the car is a man with a thick moustache. He is wearing a hat, shirt and tie coat made of checked material and long gloves. In the passenger seat is a woman wearing a big blue hat and a purple jacket. Sitting in the back of the car, behind the driver is a young girl wearing a straw hat and a sailor collar blouse. She is holding a pink balloon that has the words 'North Island' on it in blue capital letters. To the side of the car and facing towards it is a young boy. He is wearing a flat cap, striped shirt with braces, woollen shorts, long socks and shoes. He has his left hand behind his back and is holding a hoop in it. He is holding his right hand up towards the car and has a stick in his hand. At the back left of the car is a gas street lamp. To the top right of the street lamp is text that reads 'Accommodation Directory'. The word 'accommodation' is in a blue font, 'directory' is in a pink font. 'Accommodation' has been placed above 'Directory'. Both words descend from left to right. Just above this text, to the right are the words 'New Zealand'. Between the two sets of words is a small illustrative flourish which is the same colour as the line that frames the whole image. Underneath the car illustration are the words 'The Automobile Association Guide to Hotels and Motels 1968-69'. It is printed in a pink font.
Source Nobby Clark
In discussion with AM 08. and 09. 2000. In discussion with AAF 01. and 02. 2001.
Source Abigail Fox
Researcher, image analysis and interpretation. 01. 02. and 08. 2001
Source Amy MacKinnon
Researcher. 2000.
Source Frances Joseph
Researcher, image analysis and interpretation. 08. 2001
Rights Copright
Permission to present this work in the NZDA has been given by the artist.