Teal - Samoa illustration.

Nobby Clark
1950's/1960's

Type Advertisements
For T.E.A.L. (Tasman Empire Airways Limited). This illustration was part of an article for the inflight magazine.
Title Teal - Samoa illustration.
Name given by NZGDA.
Measurements.Dimensions 130mm by 243mm.
Measurements taken from an image cut out of a magazine and pasted into a portfolio.
Materials.Medium Ink
Materials.Support Paper
Materials.Medium Gouache
The original illustration was created using gouache.
Techniques Painting.
Gouache and brush were used in the creation of the original image. Nobby Clark remarked that he always enjoyed working with limited colour. This would have been dictated by the magazine's printing requirements.
Techniques Hand lettering.
This was hand lettered by Nobby Clark, who has remarked that he thinks his hand lettering is "too shaky" to be much good.
Creator.Personal name Nobby Clark
Role Illustrator
This work was used to illustrate an article in an inflight magazine for T.E.A.L. (Tasman Empire Airways Limited). The images refer directly to the text Nobby Clark was given to work from. The TEAL account was regarded as the one of the best accounts to work on as the company encouraged freedom of design.
Creator.Corporate name TEAL (Tasman Empire Airways Limited)
Role Commissioner
Date.Creation 1950's/1960's
This is an approximate date given by Nobby Clark.
Date.Publication 1950's/1960's
This is an approximate date given by Nobby Clark.
Location.Current Site NZGDA collection
Phototransparency
ID Number.NZDA Number nzgda_dp_nc_i_063
Style/Period.Period 1960's.
TEAL began flying in the 1950's so the above date is an estimate made in relation to different stylistic periods in Nobby Clark's career.
Style/Period.Style South Seas Island.
The illustration draws from traditional Samoan imagery combined with Nobby Clark's style of figurative illustration.
Culture New Zealand.
The culture in which the image was created.
Culture Samoa.
The culture represented by the content of the image. Traditional Samoan imagery (like Tapa patterns - see description) has been used in the illustration.
Subject Women, man, church, turtle, tapa patterns, guitar, hut (fale), lettering.
Subject Samoan culture.
TEAL was one of the first airlines to promote mass tourism in the South Pacific. The imagery reflects a Western view of Samoa.
Relation.part of Inflight magazine.
Nobby Clark worked on TEAL advertising for 4 or 5 years at various agencies including Carlton, Carruthers, du Chateau and King, and Haythorn-Thwaite Advertising. This was an illustration for the TEAL inflight magazine.
Relation.references Formica advertisements by Nobby Clark.
The use of tonal layering in this work is a device used by Nobby Clark to create a more stylised image. Clark used the same device in some of the Formica advertisements.
Description The image is divided into 4 distinct areas. The top band is based on Polynesian tapa patterns. Tapa is a traditional cloth made from the beaten bark of the paper mulberry tree. The image is rendered in pale brown tones and highlighted in black. The band below this contains an image of a traditional Samoan fale (house) and the word 'Samoa' which is hand lettered in sans serif capitals. The area below this is dominated by three figures. On the left a man sits playing a guitar, he is wearing traditional headgear. Next to him a woman stands with her arms in a Polynesian dancing pose. She has a flower behind her ear & is wearing a tropical print skirt and some beads around her neck. One of her arms is outstretched over the top of an image of a church that has a palm tree growing from behind it. Just below the church is a woman, again with a flower behind her ear, but also wearing a straw hat & carrying a book in one hand. In the other hand she is carrying an umbrella / parasol. Part of the umbrella is superimposed over the bottom of the church and that area of the umbrella has changed from white to black. In the bottom left hand corner there is an image of a turtle surrounded by a tapa pattern border.[AAF]
Source Abigail Fox
Researcher, image analysis, and interpretation. 01. and 02. 2001.
Source Frances Joseph
Researcher, image analysis, and interpretation. 01. and 05. 2001.
Source Nobby Clark
From discussions between Clark & AM, 08. and 09. 2000. NC in discussion with AAF 01. and 02. 2001.
Source Amy MacKinnon
Researcher. 2000.
Source Katy Yiakmis
Researcher, image analysis, and interpretation. 01. and 02. 2001.
Source Warren Smith
Proof reader and advisor. 05.2001
Rights Copyright.
Permission to present this work in the NZDA has been given by the artist.