The White Rabbit

Viking Records

Master Media
Type Record Covers
Title The White Rabbit
and other songs for Playboys
Measurements.Dimensions 12" x 12"
Measurements.Format LP
33 1/3 rpm
Materials.Medium Ink
Materials.Support Cardboard
Techniques Offset Printing
Four colour
Techniques Studio Photography
Source Image
Creator.Corporate name Viking Records
Role Record Label
Creator.Personal name Peter Posa
Role Author
Date.Release 1963
Location.Current Repository NZDA Collection
Location.Current Repository Hocken Library, Dunedin, New Zealand
The Hocken holds a copy of this album.
ID Number.Record Label Catalogue Number VP 107
ID Number.NZDA Number nzgda_rc_i_0098_f, nzgda_rc_i_0098_b
ID Number.Hocken Dynix BIB 753218
Style/Period.Period 1960's
Style/Period.Style Playboy magazine
The imagery is influenced by Playboy magazine.
Culture New Zealand
Subject Playboy bunny, man, woman, guitar
Relation Prodesign # 50 Dec 2000/Jan 2001
This image was used in an article by Chris Mousdale entitled "digging for gold", about record cover design as a window on New Zealand culture.
Description Front cover; image and text. The front cover uses a limited palette of black and white plus yellow brown and flesh tones. The woman in the foreground is dressed as a playboy bunny with white rabbit ears and tail, shirt cuffs, seamed stockings and stilettos. She is holding and provocatively leaning over a black and white solid bodied electric guitar. A man is in the background and is dressed as a rocker or teddy boy in a black dinner jacket, white dress shirt, black bow tie and winklepicker shoes. His hair is slicked back. The overall tone is of sexy sophistication with an exaggerated theatricality made apparent through the use of the studio backdrop and lighting. The record label catalogue number appears in the lower right. The type on the front is in yellow and white, serif and sans serif, capitals, lower case, some italic, solid and outlined. [KY]
Description Back cover; text only. The album title is in black outline and reversed out white upper case with a decorative black border. The remaining text is all black, sans serif and a mix of capitals and lower case. [KY]
Source Real Groovy Records, Auckland, New Zealand.
The record documented came from this record shop.
Source Katy Yiakmis
Researcher, image analysis and interpretation. 02.2001.
Source David Merritt.
Researcher, image analysis and interpretation. 02.2001.
Rights Viking Records
text/uri-list (0k)  NZ music from the 60's and 70's site