Stairway to Heaven

Chris Heazlewood
1994

Master Media
Type Record Covers
Title Stairway to Heaven
Measurements.Dimensions 7" x 7"
Measurements.Format Single
45 rpm.
Materials.Medium Cardboard
Materials.Support Ink
Techniques Offset Printing
One colour - black
Techniques Appropriation
The cover image was appropriated.
Techniques Photocopying
The artwork for the front cover was photocopied.
Creator.Personal name Chris Heazlewood
Role Designer
Creator.Corporate name Flying Nun
Role Record Label
Creator.Corporate name King Loser
Role Author
Date.Release 1994
Dunedin.
Location.Current Repository Hocken Library, Dunedin, New Zealand
The Hocken Library holds a copy of this single.
ID Number.Record Label Catalogue Number FN283
ID Number.NZDA Number nzgda_rc_i_0190_f, nzgda_rc_i_0190_b
ID Number.Hocken Dynix BIB 588674
Style/Period.Style Second wave Dunedin sound
A distinctive surf-punk guitar driven sound which emerged from the Dunedin, New Zealand, music scene in the early 1980's. This sound was based around the Flying Nun record label. [KY DM]
Culture New Zealand
Early grunge/alternative/surf/psychadelia.
Subject Tachometer, dashboard, numbers, dial, circles, text.
Subject Automobile instrumentation, cars.
Relation.derived from Image
Photocopied Mustang car advertisement taken from PlayboyMagazine circa 1965.
Description Image and text. The front cover image is a photocopied and enlarged version of a car tachometer gauge, taken from a 1960's "muscle car" advertisment. The name of the band has been hand lettered in the top left hand corner of the record. This is the optimum position for visibility when the records are flipped through on the racks in music shops. The graininess of the photocopy has not been "fixed" in the area outside of the gauge hood which makes for a dominant curved arch of solid black. Initially there were economic considerations about the costs of colour printing but Heazlewood stuck with black and white for most of his record covers as a "low-fi design aesthetic" which is consistant with King Loser's "low-tech" recording and perfomance idiom. [DM]
Description Image and text. The back cover has two images treated in the same way as that of the front cover. One is of the dashboard of a car and the steering wheel, the other image is of an automatic gear stick. The text is black in a white oval to the bottom right of the cover and has song titles and acknowledgements. [KY]
Source Interview with Chris Heazlewood.
David Merritt. 06.02.2001
Source David Merritt
Researcher, image analysis and interpretation. 02.2001.