Broadcast O.R

Mark Clare

Type Record Covers
Title Broadcast O.R
Measurements.Dimensions 7" x 7"
Measurements.Format EP
45 rpm. This record was a double A side.
Materials.Medium Ink
Materials.Support Cardboard
Techniques Screen Printing
Techniques Photography
The original image used in the creation of the cover was appropriated from a copy of a black and white photograph.
Creator.Personal name Mark Clare
Role Designer
Creator.Corporate name Furtive
Role Record Label
The record was distributed by CBS.
Creator.Corporate name The Newmatics
Role Author
Date.Release 1981
Location.Current Repository NZDA Collection
The copy is held as a jpeg.
Location.Current Repository Hocken Library, Dunedin, New Zealand
The Hocken holds a copy of this EP.
ID Number.Record Label Catalogue Number FUR 002
ID Number.NZDA Number nzgda_rc_i_0432_f, nzgda_rc_i_0432_b, nzgda_rc_i_0432_gtfld
ID Number.Hocken Dynix BIB 588244
Style/Period.Style 1930's
The image appropriated for the front and back cover was of a radio announcer who worked for Station 2YA in 1934.
Culture New Zealand
This is the culture in which the cover was created.
Subject Man, equipment, suit, tie, shirt, light, disc jockey, radio presenter, studio, policemen, uniform, clothing, records, turntable, hat, baton
Subject Radio, entertainment, broadcasting
Description Front cover; image and text. The front cover consists of text printed over a black and white photographic image. The title of the record 'Broadcast O.R' runs horizontally from left to right across the top of the cover. The band name runs along the bottom of the cover, followed by a tilde, and is right justified. The photographic image fills the whole of the front cover. It consists of a smartly dressed man wearing a jacket, shirt and tie, with a pin on his lapel and his hair neatly parted. The man is sat behind a table; only his upper body is visible. On the table in front of him are two turntables that have records on them. The man is looking downwards at the turntable on the left. The room behind the man is filled with equipment. [AAF]
A tilde is a mark used in Spanish to denote certain pronounciations. It is also used as a mathematical symbol. [KY]
Description Front cover additional information. The image appears to have been taken from a 1976 publication, by Methuen/RNZ called 'Voices in the Air', by Peter Downes and Peter Harcourt. This book is an illustrated history of radio in New Zealand, and the photo appears on p. 89. The image used in this book has been taken from an early edition of the New Zealand Listener. Based on the quality of the photo as printed, it would seem that the record cover designer lifted it from the book itself. The caption reads "'Mr Gramaphone Man' The technician who played the records for 2YA in 1934". It is difficult to ascertain when it appeared in the Listener, but as publication of this magazine did not begin until 1939, the image must have been used some time after the shot was taken.
This information is from Bruce Russell, Chief Sound Archivist at the Sound Archives/Nga Taonga Korero, Christchurch, New Zealand. June 2001. [KY]
Description Gatefold; image only. The gatefold image is of 9 policemen, some of whom are waving their batons. They are New Zealand Police recruits on their last day before graduating from training college. The original photograph was black and white; for this cover the men have been depicted in high contrast blue and black. The background is now red. [AAF DM]
Description Back cover; image and text. The back cover consists of a black and white photographic image. The content of this image is similar to that of the front cover. It is of recording equipment and a turntable with a record on it. In the image a hand is putting the arm of the turntable onto a record. Behind the turntable is a small pile of records in their sleeves. This image takes up almost two thirds of the vertical space on the back cover. To the left of the image are details of the song titles, band members, credits, recording and record company information. This is shown in white text centered on a black background. The record label catalogue number is near the bottom left of the cover. [AAF]
Source Abigail Fox
Researcher, image analysis and interpretation. 05. 2001
Source David Merritt
Researcher, image analysis and interpretation. 02. 2001
Source Katy Yiakmis
Researcher, image analysis and interpretation. 05. 2001
Rights Furtive Records
Typography The text on the front cover is black, light, serif and upper case.
Weight Light
Size 60 point
Serifness Serif
Colour Black
Case Upper case
The same typeface was used on the cover of the Newmatics single 'Judas'.
Typography The text on the back cover is white reversed out of black, and uses a serif typeface in a mix of upper and lower case.
Serifness Serif
Colour White
Case Mixed upper and lower case