Beer - with everything

Nobby Clark
1960's

Type Advertisements
Title Beer - with everything
Name given by NZGDA.
Measurements.Dimensions 94mm by 195mm
These are the dimensions of the image that has been cut out from a magazine and pasted into a portfolio.
Materials.Medium Ink
Materials.Support Paper
Materials.Medium Indian ink
The medium used in the creation of the original artwork was Indian ink.
Techniques Offset printing
One colour - black.
Techniques Copy writing
Nobby Clark wrote the copy for this advertisement as well. He made the copy short so as to be easy to read.
Techniques Drawing
Nobby Clark used pen and ink to create this image.
Techniques Mechanical line drawing
Nobby Clark believes that the image of the hand holding the beer bottle came from a photograph that was mechanically line drawn then sharpened & re-touched by hand.
Creator.Personal name Nobby Clark
Role Illustrator
Creator.Personal name Nobby Clark
Role Author
Clark also wrote the copy for this advertisement.
Creator.Corporate name Dormer-Beck Ltd
Role Agency
Clark recalls that there was talk that Dormer-Beck might lose the Lion Breweries account. He worked "feverishly" to produce these advertisements, creating the illustrations ("doodles"), copy and layout.
Creator.Personal name Nobby Clark
Role Designer
Clark was responsible for the layout of the advertisement and the copy. The artwork for the image of the hand holding the beer bottle, the lion logo and the words 'and ... Brown is mighty' came from previous beer campaigns.
Creator.Corporate name Lion Breweries
Role Commissioner
This was the company that commissioned the advertisements.
Date.Creation 1960's
Late 1960's.
Location.Former Site Newspapers
These advertisements were primarily created for newspapers although they were also printed as posters and show cards. Show cards were slighty larger than A4 size and stood on bar counters to promote a product.
Location.Current Site NZGDA collection
Phototransparency
ID Number.NZDA Number nzgda_dp_nc_i_093
Style/Period.Style 1960's
Culture New Zealand
The culture in which the image was created.
Subject Beer, food, restaurant, man, woman, waiter, trousers, dress, bottle opener, apron, tie, shoes, shirt, necklace
Subject Lion Brown Beer.
The product that is being advertised.
Relation.part of Dormer-Beck Ltd.
The advertisement was completed whilst Clark was working for the Dormer-Beck advertising agency.
Description Image and text. This is a black and white print cut from a magazine. At the bottom left hand side of the image is a hand holding a Lion Brown beer bottle. To the right of the bottle is some text; "and Lion Brown is mighty." The word 'lion' has not been written in text but is represented by a small lion standing on two paws, an image that is the brewery logo. The illustration in the advertisement shows a man and a woman being served by a waiter. The couple are seated on a bench and are looking at their shared plate which has small items of food on it, including a sausage on a cocktail stick. The male diner is sitting to the left of the woman. In his right hand he is holding a handled pint glass of beer. There is a beer bottle to his right. The man has his legs partly crossed and is wearing tapered trousers and a patterned tie. His hair is parted to one side. On the wall behind his head is a picture in a frame. It is of an Eastern style symbol. The woman is wearing a dark long sleeved mini-dress and a large pendant. Her hair is long. Her legs are folded up underneath her. The waiter is leaning towards the couple holding out a plate. He has his other hand behind his back. The waiter has dark curly hair, long sideburns and a moustache. He is wearing a plain sweater, tapered striped trousers, pointed boots and a frilly apron embellished with the word 'Fred'. A bottle opener is hanging from his apron. [AAF]
Nobby Clark believes this is the first time that vernacular imagery was used in beer advertising in New Zealand. "At that time New Zealand advertising for beer struck me as being incredibly amusing because there were (I thought) very bad drawings of people usually gathered around a grand piano or in evening clothes drinking beer. Which when you consider what New Zealand drinking was like, it was hilarious". At this time in New Zealand, pubs were closing at 6pm causing the '6 o'clock swill' after work. Nobby commented that with this advertisement he was trying to encourage a more civilized view of beer drinking which at the same time was relevant to the New Zealand public. [AAF]
Description The copy is located in the main body of the work and is short. It reads 'beer with everything with chips, salami, savs, gherkins, birds, Beatles, poker...you name it'. All of the copy is in lower case except for the 'B' in Beatles, there is no punctuation other than the three dots after 'poker'. The type is serif and is also used in the logo; 'and ... Brown is mighty'. Again there is no punctuation. [AAF]
Source Nobby Clark
In discussion with AM 08. and 09. 2000. In discussion with AAF 01. and 02. 2001.
Source Abigail Fox
Researcher, image analysis and interpretation. 01. and 02. 2001
Source Amy MacKinnon
Researcher. 2000.
Source Katy Yiakmis
Researcher, image analysis and interpretation. 08. 2001.
Source Frances Joseph
Researcher, image analysis and interpretation. 08. 2001.
Rights Copyright
Permission to present this work in the NZDA has been given by the artist.