Teal - Romantic Islands of the Pacific

Nobby Clark
1950's

Type Advertisements
This work is an illustrated ticket holder. It includes an information booklet that has been stapled into the spine of the holder.
Title Teal - Romantic Islands of the Pacific
Name given by the NZGDA.
Measurements.Dimensions 230mm by 247mm
These are the measurements of the whole cover of the ticket holder
Measurements.Dimensions 200mm by 160mm
These are the measurements of the pages of the inner booklet when it is open.
Measurements.Dimensions 160mm by 100mm
These are the measurements of the front cover of the ticket holder.
Materials.Medium Ink
Materials.Support Paper
Materials.Medium Indian ink
This was used in the creation of the original image.
Techniques Offset printing
Three colour - green, brown and black.
Techniques Steel nibbed pen
Nobby used Indian Ink with a pen to create the images. Some of were then reversed for the printing of the folder.
Creator.Personal name Nobby Clark
Role Illustrator
Creator.Personal name Nobby Clark
Role Designer
Creator.Corporate name Haythorn Thwaite Advertising
Role Agency
This is the agency that Clark was working for when he created the booklet.
Creator.Corporate name TEAL (Tasman Empire Airways Limited)
Role Commissioner
TEAL is the company that commissioned the work from the agency. They also provided the copy for the booklet. The TEAL account was regarded as the one of the best accounts to work on as the company encouraged freedom of design and a high budget.
Date.Creation 1950's
This is an approximate date given by Nobby Clark.
Date.Publication 1950's
This is an approximate date given by Nobby Clark.
Location.Current Site NZGDA collection
Phototransparency.
Location.Creation Site Haythorn Thwaite Agency
ID Number.NZDA Number nzgda_dp_nc_i_120
Style/Period.Style South Sea Island
The cover illustrations and some of the illustrations inside the booklet are a stylised, Western depiction of people from various Polynesian Islands.
Culture New Zealand
This is the culture in which the work was created.
Culture Oceania
The is the culture represented by the content of the images. Indigenous Oceanian objects and costume have been represented in the illustrations both on the cover of the ticket folder and within the booklet.
Culture Tonga, Tahiti, Australia, Cook Islands, New Zealand, Fiji, Samoa
These countries are represented by a single, stylised image on the inside cover of the ticket folder.
Culture Maori, Aboriginal
The cultures of New Zealand and Australia are represented by stylised imagery that relates to the idigenous people of those countries.
Subject People, man, woman, child, clothing, Poi, Boomerang, fish, policeman, flowers, Tapa, lizard, crocodile, air stewardess, pilot, captain, bag, doll, pineapple, girl, hat, tie, hair braid, cloud, doormat, airplane, elephant, chicken, Champagne, glass, money,
Subject Lugagge, umbrella, monkey, label, teddy bear, box, golf clubs, scarf, pipe, moustache, water bottle, belt, palm trees, alarm cloack, books, brush, hills, lei, briefcase, papers
Subject Air travel and etiquette
The booklet contains information about TEAL flights and how to behave when flying.
Subject Oceanian culture
This is a ticket holder and flight booklet for TEAL flights in the South Pacific. TEAL was one of the first airlines to promote mass tourism in the area. The imagery reflects a Western view of the area.
Relation.part of Other TEAL advertising material
Nobby Clark worked on TEAL advertising for 4 or 5 years at various agencies including Carlton Carruthers du Chateau and King, and Haythorn-Thwaite Advertising.
Description Main image. Image and text. The main colour of the ticket folder cover is pale green. The cover design is mainly composed of various stylised figures wearing the indigenous clothing of their country. The figures have been placed in four rows that run horizontally across the cover and include men, woman and children. Viewing from the top down, the first row consists of nine figures, the second row of eleven figures, the third of eight figures and the fourth row of ten figures. The majority of the figures are depicted in white, however there are two figures depicted in black in each row. There is a fold in the cover that divides the work in half vertically. The right hand side of the complete image creates the front cover of the folder. Text in brown capitals has been printed over the top of some of the figures on each line. The first row reads; 'with TEAL', the second row; 'discover the romantic', the third row; 'islands' and the fourth row; 'of the South Pacfic'. At the right end of the third row is a rectangular box printed in the same brown colour as the text. It has a black patterned border that runs around all four sides. The pattern is based on tapa designs of the South Pacific region. Tapa is a traditional cloth made from the beaten bark of the paper mulberry tree. In the centre of the rectangle is the word 'TEAL' in white capitals. [AAF]
Description First small image. Image and text. This work consists of the inner cover of the folder and the front cover of the information booklet. The booklet has been stapled into the ticket folder. The back cover of the ticket folder is just visible around the sides of the booklet cover. On the left hand side of the work (the inner cover of the ticket folder) are six small images laid out to create two vertical columns. These images are bordered by thick green lines at the top and the bottom. The green is the same as that of the cover. These images and lines are printed on the part of the work that creates the actual pocket for flight tickets. The stylised images each represent one aspect of the culture of countries that TEAL flies to. Underneath each image is the name of the country represented. All of the text is in a brown font and the images and the green lines have been printed in the same colour as the front cover. The two vertical columns of images have been dissected by the words; 'Tasman Empire Airways Limited', in brown capital letters. The airline name runs from top to bottom. The booklet cover consists of illustrations of people and of text. At the bottom of the cover are the words; 'your flight with TEAL'. Teal is in brown capital letters, whilst the rest of the text is in a black lower case font. The text has been placed in a horizontal rectangular shape that. The rectangle has been created from a white area and a black and white dotted area. Running above the rectangle is a thin white line and a slightly thicker brown line. All the illustrations are above this line. On the left side of the work is an air hostess. She is smiling and wearing a dark uniform that includes a tie, hat and small brown bag. Her left hand is by her side. She is saluting with her right hand but her right arm is not completely visible. This is because the front cover of the booklet has been created from one continous image and the remainder of the image creates the back cover. At the feet of the air hostess is a small wheeled trolley with a doll sitting inside it. The trolley is being pulled on piece of string by a young girl who is standing at the feet of the Captain. The girl is striding out towards the right side of the page. She has a boomerang in one hand and in the other a bag that has a pineapple sticking out of the top. Tucked under that arm is a spear. The girl is wearing a button through dress and a cardigan. Her hair is in pigtails and she has a beret on. The Captain behind her is standing with one arm behind his back. He is wearing a black uniform with a white shirt and black tie. He has swept back hair, a moustache and is smiling. With his free hand he is throwing his cap in the air. There is one small cloud in the sky. [AAF]
Description Second small image. Image and text. The inner pages of the book are a guide to flying with Teal and about what to expect on Pacific islands. They consist mainly of text with some imagery. The pages are numbered at the bottom, in the centre. In this instance the sections are 'welcome', 'transport to the airport', 'meals and refreshments' and 'seating'. All of these titles are created from red four sided blocks that contain the text which is in white. The rest of the copy is black on a white background. The main image is on the left side of the work and shows an air hostess standing on the welcome title, as though it were a mat. She is wearing a similar uniform to the hostess on the cover and has her arms outstretched. In one hand she is holding a bunch of flowers, in the other a tray. She has a broad smile on her face. Behind her legs is a small black and white representation of an airplane. On page three, illustrating the transport section is a depiction of an elephant with someone riding on it's back. With the meals section is a small line drawing of a champagne bottle in an ice bucket, a champagne glass and a roast chicken on a platter. [AAF]
Description Third small image. Image and text. The inner pages of the book are a guide to flying with Teal and about what to expect on Pacific islands. They consist mainly of text with some imagery. The pages are numbered at the bottom, in the centre. The sections on these pages include 'tipping', 'travel and banking service', 'departure check', 'baggage' and 'formalities'. The copy without a title at the top left is the remaining text about seating from the previous page. All of the titles are created from red four sided blocks that contain the text which is in white. The rest of the copy is black on a white background. With the section; 'travel and banking service' there is an image of a nearly bald man with a moustache, who appears to be looking down his nose at something. He is wearing a jacket, stripey shirt and tie and a waistcoat. There is a handkerchief in his top pocket and a pencil behind his ear. He is carrying a tray on which are two bags of money, one has a pound sign on it, the other has a dollar sign on it. The next section; 'departure check' has an illustration to the right of the title. It is of a man wearing spectacles, holding up one arm. One of his fingers has a piece of cotton tied around it, presumably to act as a reminder for something. He is wearing a jacket, shirt and tie. At the top of page five, the baggage section is illustrated by a depiction of a hat box, suitcase and umbrella. Further down page five, illustrating the formalities section is a line drawing of a man and a woman, both in formal evening dress. The man is wearing a dark suit with tails and a brown sash over the front. The woman is wearing a fitted, strapless evening gown and a string of pearls around her neck. Her hair has been arranged high on her head. She is wearing long gloves, and the man is bending to kiss her hand. In her other hand she is holding a champagne glass. [AAF]
Description Fourth small image. Image and text. The inner pages of the book are a guide to flying with Teal and about what to expect on Pacific islands. They consist mainly of text with some imagery. The pages are numbered at the bottom centre of the page. The sections on these pages include; 'your money', 'prohibited articles', 'insurance', 'cancellations' and baggage and clothing hints'. All of the titles are created from red rectangular blocks that contain the text which is in white. The rest of the copy is black on a white background. The section 'prohibited articles' has been illustrated by a line drawing of a monkey with a label around it's neck. The label reads 'Cabin'. On page seven, above the section entitled 'baggage and clothing hints' is a depiction of some luggage. It includes a teddy bear, hat box, suitcase, golf clubs and a box. [AAF]
Description Fifth small image. Image and text. The inner pages of the book are a guide to flying with Teal and about what to expect on Pacific islands. They consist mainly of text with some imagery. The pages are numbered at the bottom centre of the page. The sections on these pages include; 'common nuisances', 'tropical travelling' and 'your suitcases'. All of the titles to the sections are created from red rectangular blocks that contain the text which is in white. The rest of the copy is black on a white background. Both illustrations used in this image are on the page on the left. Accompanying 'common nuisances' is a small head and shoulders illustration of a woman. She is smiling and wearing a broad brimmed hat, sunglasses and a scarf tied around her neck. Looking over her shoulder is a smaller illustration of a man. He too is wearing a hat. He has a moustache and is smoking a pipe. Accompanying the 'tropical travelling' section is a drawing of man, again with a moustache and smoking a pipe. He has a wide brimmed hat on and is wearing a tropical style suit accompanied by a cravat. The suit is belted around the waist and he has a water bottle hanging from the belt. [AAF]
Source Nobby Clark
From discussions between Nobby Clark and AM 08. and 09. 2000. From discussions with AAF 01. and 08. 2001.
Source Abigail Fox
Researcher, image analysis and interpretation. 08. 2001.
Source Amy MacKinnon
Researcher. 2000.
Rights Copyright
Permission to present this work in the NZDA has been given by the artist.