Teal - Fiji - always smiling

Nobby Clark
1950's

Type Advertisements
Title Teal - Fiji - always smiling
Name given by the NZGDA.
Measurements.Dimensions 220mm by 95mm
These are the dimensions of the work when it is closed.
Measurements.Dimensions 220mm by 290mm
These are the dimensions of the work when it partly open.
Measurements.Dimensions 440mm by 290mm
These are the dimensions of the work when it is fully open.
Materials.Medium Ink
Materials.Support Paper
Materials.Medium Gouache
This was used in the creation of the original image.
Materials.Medium Pencil
This was used in the creation of the original image.
Techniques Offset printing
Four colour
Techniques Outdoor sketching
Clark often used material sketched from life. In 1955 he visited Fiji to gather material for the TEAL account and spent most of his time sketching in the town market place. Some of these sketches form the basis for this work.
Techniques Line drawing
The original line work was completed in pencil. Throughout his illustrative work, Clark would draw the composition on layout paper, stick it to the window and trace it onto Kent cartridge paper. He would then add the detail in pencil before adding colour to the piece.
Techniques Painting
Colour was added to the drawing using gouache and brush.
Techniques Photography
Three colour photographs have been in the creation of the brochure.
Creator.Personal name Nobby Clark
Role Illustrator
Creator.Personal name Nobby Clark
Role Designer
Clark created the layout for this work.
Creator.Corporate name Haythorn Thwaite Advertising
Role Agency
This is the agency Clark was working for at the time this work was created.
Creator.Corporate name TEAL (Tasman Empire Airways Limited)
Role Commissioner
TEAL commissioned the work from the Haythorn Thwaite Agency and also provided the copy. The TEAL account was regarded as the one of the best accounts to work on as the company encouraged freedom of design and offered a high budget.
Date.Creation 1950's
Location.Current Site NZGDA collection
Phototransparency
ID Number.NZDA Number nzgda_dp_nc_i_125
Style/Period.Period 1950's
This is the period in which the work was created.
Style/Period.Style Oceanian
A Westernised depiction of aspects of Fijian life are shown in this work.
Culture New Zealand
The culture in which the image was created.
Culture Fiji
Fiji is the culture represented by the content of the image.
Culture Fijian Indians
In 1956 the population of Fijian Indians living on Fiji was greater than that of native Fijians. Clark, having lived in India previously, included depictions of Fijians Indians in his work. This was unusual; there were no photographs of Fijian Indians in the TEAL photographic library.
Subject Woman, hibiscus flower, leaf, palm tree, face, smile, vine, boat, airplane, sea, man, skirt, policeman, boy, camera, hat, drum, pineapple, trader, parasol, hut (bure), trunks, towel, bathing suit, radio, bikini, lavalava, guitar, chicken, hammock, fish
Subject Sun, sand, washing line, fruit, basket, lei, hill, swimming, cloth, coconut, umbrella, bottles
Subject Tourism
TEAL was one of the first airlines to promote mass tourism in the South Pacific. This work shows a Western depiction of what tourists could expect.
Subject Fiji
This work shows a Western depiction of life on Fiji.
Relation.part of Other TEAL work
Nobby Clark worked on TEAL advertising for 4 or 5 years at various agencies including Carlton Carruthers du Chateau and King, and Haythorn Thwaite Advertising.
Description Third small image. Image and text. This work is the brochure when it has been opened completely. Running across the bottom of the work is a thick band of yellow, some of which is in horizontal stripes. They are the same as those on the front cover. The area that is striped is on the left of the page and has a small green map of Fiji printed over it. To the right of the map is copy about different attractions that can be found in Fiji. Above this yellow section is an illustration that runs across the page from side to side. The illustration depicts a Fijian market place. On the left side is a man sat under an umbrella, he is wearing a turban. To the right of him is a woman holding up a string of fish. She is with a young child. Two native Fijians can be seen at the back right of the woman. In the foreground of the illustration is a woman standing at a fruit stall who is serving a young boy. To the far right of the illustration is an Indian woman standing at a stall. There are hills and palm trees in the background. Stretching out from the middle of this illustrative section are two tall palm trees, one of which has a boy climbing it, picking the coconuts. The branches and leaves of the palm trees reach the very top of the page. Copy has been printed over part of the trees and it runs to the top of the illustration. On the left side of the page are three colour photographs laid out in a vertical row. The top photograph is of a beach surrounded by trees, the middle photograph is of tourists enjoying the sun and the bottom photograph is of a Fijian lagoon. Each photograph is accompanied by a caption. [AAF]
Description Cover. Image and text. In the centre of the cover is a colour illustration of a smiling, indigenous Fijian woman. She has a large orange hibiscus flower behind her ear. Aorund her neck is a round pendant. Her blouse is black with pink spots. Behind her, the sky is blue and there are two palm trees visible against a backdrop of hills. A palm leaf hangs in front of the woman's face, partly covering her forehead. In front of her left shoulder is a branch that has a creeper running around it. The illustration takes up roughly half of the page. Above the illustration is the word 'Fiji' in brown capital letters. The background to the copy has been created from yellow horizontal stripes. These stripes are repeated underneath the illustration with the words 'is always smiling' written in the same brown colour as above. The copy has been written in a cursive font. [AAF]
Description First small image. Image and text. The whole of this page has been edged by a thin yellow line. There are two seperate illustrations on the page. They have both been cropped so as to create an oval shape and have been printed in tonal shades of blue and green. The illustration at the top of the page is of a nineteenth century sailing ship. It is approaching the shore on which palm trees stand. On the land a man is pulling a canoe into the water. On the horizon hills are visible. The illustration at the bottom of the page is of an airplane flying across a cloudy sky. The land below is hilly and dotted with palm trees. In between these two illustrations is text, the title of which is; 'Then and now in Fiji'. [AAF]
Description Second small image. Image and text. This work is the inside of the brochure when it has been half opened. There is copy in the centre of the work, the title of which reads; 'Welcome to Smiling Fiji'. Illustrations frame the copy. In the top left of the work a smiling Fijian policeman is standing directing traffic. Just in front of him a small boy dressed in shorts and t shirt is imitating his stance. On the left of the boy is a woman who has long blonde hair and is wearing a 'New Look' style skirt. She has a straw hat tied over her arm and is pointing a camera at the boy. There are palm trees in the background. Underneath this image is a rural view of a beachside hut. Trees are growing behind and in front of it. A row of palm trees stretches out in the distance on hills that are to the right of the hut. There is a smaller hut to the right of the large hut. In front of this hangs a line of washing. There is a hammock in front of the large hut. A man playing the guitar is standing in the doorway, sitting on the ground in front of him is a another person. To the left of the huts two people are standing talking. The woman on the left is wearing a blue printed dress and carrying a basket. There is a chicken scratching at her feet. The man next to her is wearing a red lavalava and is holding up a bunch of fish. They both have flowers behind their ears and are wearing leis. To the left of the couple (the bottom centre of the work) is a beachside scene. A small bay is visible. There are boats sailing in the bay and at the right of it a man is swimming. At the back of the bay hills and palm trees can be seen. The sun is high in the sky above the hills. In the bottom right corner of the work is another hut, again surrounded by trees. In front of the hut a woman in lying on a sun lounger under a parasol. A young girl is building sandcastles at her side. A radio and a sunhat lie on the ground beside the lounger. A native Fijian is serving a drink to the woman on the lounger. To the right of the lounger is a man dressed in swimming trunks who is drying himself with a towel. To the left of the hut are two more tourists dressed in swimwear. Above this part of the work, in the top right corner is an illustration of a tourist couple shopping at a market stall. An Fijian Indian trader is sat on the ground with a basket next to him. He is holding up a selection of necklaces. The male tourist is holding a blue necklace up towards the woman. The man is wearing a red shirt and has a camera bag over his shoulder. The woman is wearing a white summer top and is wearing a 1950's, 'New Look' style skirt. She has a straw hat in one hand. To the left of this image, in the centre of the work, is a small illustration that consists of leaves, flowers, a shell, a pineapple and two drums. [AAF]
Source Nobby Clark
From discussions between Nobby Clark and AM 08. and 09. 2000. From discussions with AAF 01. and 08. 2001.
Source Abigail Fox
Researcher, image analysis and interpretation. 08. 2001.
Source Amy MacKinnon
Researcher. 2000.
Rights Copyright
Permission to present the work in the NZGDA has been given by the artist.