Teal - DC6 Hibiscus Service

Nobby Clark
1950's

Master Media
Type Advertisements
Title Teal - DC6 Hibiscus Service
Name given by the NZGDA.
Measurements.Dimensions 100mm by 230mm
These are the dimensions of the front cover of the brochure.
Measurements.Dimensions 400mm by 230mm
These are the dimensions of the brochure when it is fully opened.
Materials.Medium Pencil
This was used in the creation of the original artwork for the brochure.
Materials.Medium Ink
Materials.Support Paper
Materials.Medium Gouache
This was used in the creation of the original artwork for the brochure.
Techniques Offset printing
Four colour
Techniques Painting
Colour was added to the drawing using gouache and brush.
Techniques Line drawing
The original line work was completed in pencil. Throughout his illustrative work, Nobby Clark would draw the composition on layout paper, stick it to the window and trace it onto Kent cartridge paper. He would then add the detail in pencil before adding colour to the piece.
Techniques Photography
The photographs used in the brochure came from TEAL's photographic library.
Creator.Personal name Nobby Clark
Role Designer
Clark designed the layout of the brochure.
Creator.Personal name Nobby Clark
Role Illustrator
Clark created all the illustrative work for the brochure. Clark was sent to Fiji by TEAL in 1955 to gather material for their promotional material.
Creator.Corporate name Tasman Empire Airways Limited
Role Commissioner
TEAL commissioned this work from the agency. They provided the copy for the booklet. The TEAL account was regarded as the one of the best accounts to work on as the company encouraged freedom of design and a high budget. Clark worked on the TEAL aacount for 4 to 5 years at different agencies.
Date.Creation 1950's
Location.Current Site NZGDA collection
Phototransparency
ID Number.NZDA Number nzgda_dp_nc_i_119
Style/Period.Period 1950's
Culture Fiji
A stylised, Westernised view of Fiji is shown in this brochure.
Culture New Zealand
The culture in which the image was created.
Subject Boy, turtle, sea, cloud, Tapa, palm tree, butterfly, flowers, fish, hills, sky, lei, lavalava, boats, leaves, shell, dish, lobster, woman, sails, church, house, pineapple, map, beach, airplane, hotel, waterfall, rainbow
Subject Fijian culture
TEAL was one of the first airlines to promote mass tourism in the South Pacific. The imagery reflects a Western view of Fiji.
Subject Flights on TEAL
The brochure also gives information about flights to Fiji on TEAL.
Relation.part of The Hibiscus Service
Clark created a range of material that promoted the TEAL Hibiscus Service.
Description Main image. Image and text. The focus of the cover is a stylised young boy sitting in the sea on a turtle. It is possible to see the boy's foot and the turtle's flippers under the water. The boy is smiling and holding up a string of fish. He has a hibiscus flower behind his ear and is wearing leis and a lavalava. The sky behind him is blue and dotted with a couple of white clouds. Hills and palm trees are visible on the horizon. The complete image is an oval shape, as though the scene is being viewed through an airplane window. The bottom half of the oval is replicated below the main image in yellow, as though it were sand. In the yellow section are the words 'Fly TEAL' in pale brown. A small red starfish is visible above the 'AL' of TEAL. In the bottom left corner of the complete oval is an illustration of various plants, leaves and butterflies. It is dominated by a large red hibiscus flower. Under this, running across the bottom of the page, are the words 'DC-6 Hibiscus Service'. 'DC-6' and 'Service' are in blue, 'Hibiscus' is in red. The letter 'i's in 'Hibiscus' have been dotted with small flowers. Cutting into the top of the oval image is a brown rectangle. It is edged by a border pattern based on the designs of tapa. Inside the rectangle the word 'Fiji' is visible in white. [AAF]
Description Second small image. Image and text. This is the first page visible as the brochure is opened. In the top left corner is a small image of flowers, leaves and butterflies. Running across the top of the page is an image of a small bay. The sea is calm and there are three sailing boats in the water. On the land there is a small settlement of a few houses and a church with a red roof. Directly behind the settlement is a large hill with several palm trees on it. There are other hills to the right of it stretching across the page. Combined with the floral imagery, the image of the bay creates a corner frame for text below entitled; 'Start your holiday happily on the TEAL Hibiscus service...' In the lower third of the page is more copy that has been broken into four sections. The copy has been framed by yellow horizontal stripes. Printed in black on top of these stripes are various small images. These include a fish, a shell, a bowl, a pineapple, a hibiscus flower, a lobster and a woman standing in front of two palm trees. The bottom stripe is thicker and has been printed with five green flying fish. The flying fish is the TEAL logo. [AAF]
Description Third small image. Image and text. This is the brochure when it has been fully opened out. The imagery can be split roughly into three sections. In the left corner of the work is a photograph of a tropical beach, deserted except for one person. The photograph has been surrounded by a thin white frame. Around that is a wider brown frame that uses the same tapa inspired pattern as the frame around the word 'Fiji' on the front cover. Below the frame is a pale blue representation of an old sailing boat. Superimposed over this is a darker blue line drawing of an airplane. Cutting into the tapa framed picture are yellow horizontal stripes. The stripes run across the middle section of the brochure and act as a frame for three photographic images. The first is of a native Fijian, the second is of a traditional style dwelling and is entitled; 'Korolevu beach resort' and the third is of a boat in the sea and is entitled 'Blue Lagoon cruising'. Underneath these photographs is some copy, the title of which is 'Only 5 Hours to Tropical Fiji...'. To the right of this copy is a small map showing flying routes from New Zealand and Australia to Fiji, Tonga, Samoa, The Cook Islands and Tahiti. Running across the top of the three photographs is copy that promotes Fiji as a holiday destination for New Zealanders. There is an illustration above it of fish and tropical fruit lying on palm leaves on a beach. The final section of the work is mainly illustration except for one photograph in the bottom half of the image. The photograph is of a hotel and has been framed by the same yellow stripes previously used. It is entitled 'Grand Pacific Hotel, Suva'. Surrounding the photograph is the illustrative work featuring a volcanic island surrounded by sea. There is a small village on the island with a church and several fishing vessels on the shore. A small waterfall and rainbow are visible and there are several clouds floating across the top of the hills. There are boats sailing in the sea and at the very bottom of the page a group of seagulls is visible. [AAF]
Source Nobby Clark
From discussions between Clark & AM, 08. and 09. 2000. NC in discussion with AAF 01. and 02. 2001.
Source Abigail Fox
Researcher, image analysis, and interpretation. 03. and 08. 2001.
Rights Copyright
Permission to present this work in the NZDA has been given by the artist.