Teal - Hibiscus Service

Nobby Clark
1950's

Type Advertisements
Title Teal - Hibiscus Service
Name given by the NZGDA.
Measurements.Dimensions 100mm by 230mm
These are the dimensions of the front cover.
Measurements.Dimensions 200mm by 230mm
These are the dimensions of the brochure when it has been partly opened.
Measurements.Dimensions 400mm by 230mm
These are the dimensions of the brochure when it has been fully opened.
Materials.Medium Ink
Materials.Support Paper
Materials.Medium Indian Ink
This was used in the creation of the original illustrative work.
Techniques Offset printing
Two colour - black and pink
Techniques Drawing
The original illustrations were created using pen and ink.
Techniques Photography
Black and white photography has been used in the creation of the work
Creator.Corporate name TEAL (Tasman Empire Airways Limited)
Role Commissioner
TEAL commissioned this work from the agency Clark was working for at the time (possibly Haythorn Thwaite advertising). They provided the copy for the brochure. The TEAL account was regarded as the one of the best accounts to work on as the company encouraged freedom of design and a high budget. Clark worked on the TEAL aacount for 4 to 5 years at different agencies.
Creator.Personal name Nobby Clark
Role Illustrator
Nobby Clark created the illustrations for this brochure. Clark was sent to Fiji by TEAL in 1955 to gather material for their promotional material.
Date.Creation 1950's
This is an approximate date.
Location.Current Site NZGDA collection
Phototransparency
ID Number.NZDA Number nzgda_dp_nc_i_127
Style/Period.Period 1950's
Culture New Zealand
This is the culture in which the image was created.
Subject Flower, man, woman, airplane, dog, money, hat, leash, air hostess, knitting, seat, menu, luggage, suitcase, clock, cloud, sun, bottle, girl, tie, beret, captain, dress, glass, cigarette, lion, flag, rain, calendar, bag, golf clubs, drinks, champagne
Subject chicken, champagne bucket, corkscrew
Subject TEAL (Tasman Empire Airways Limited)
The subject of the entire brochure is flights to Fiji with TEAL.
Relation.part of The Hibiscus Service
Clark created a range of material that promoted the TEAL Hibiscus Service.
Description First small image. Image and text. This is the brochure when it has been opened half way. Dominating the whole work is a pink silhouette of an airplane. It is the only item in the work that is pink. The airplane has been placed in the top two thirds of the work, on the right side. The tip of the right wing is not visible. Above the right wing is a small black and white illustration of an airplane. Running, at a diagonal angle across the work, are the words; 'Auckland New Zealand to Nandi Fiji'. They end where the tail of the black and white airplane begins. Each illustration has printed as black on a pink background with small white highlighted areas. Printed over part of the wing of the pink airplane is a black and white photograph of a Maori (the Maori are the indigenous people of New Zealand) woman doing a poi dance. Printed over the tail of the pink airplane is a black and white photograph of an indigenous Fijian man. Linking the two photographs is a grey dotted line that forms an elongated 'S' shape that has small arrow heads at either end of the line. Near the bottom left corner of the work is a small paragraph that reads 'Now is the time to plan your holiday or business trip. Discover the South Pacific with TEAL.' It has been printed in black. At the bottom of the page, aligned to the right are three small hibiscus flowers followed by the words 'Tasman Empire Airways Limited'. [AAF]
Description Front cover; Image and text. The majority of the cover is pink. It includes text and three hibiscus flowers rendered in black. The flowers have been placed in white squares. The squares have been laid out in a vertical column, each being equisdistant from the other. Between the first white square and the second is the word 'TEAL', between the second white square and the third is the word 'hibiscus' and below the third white square is the word 'service'. All the text has been printed in grey capital letters. [AAF]
Description Second small image. Image and text. When the brochure is fully opened, it forms one large page. The page is pink with a white border that is in turn bordered by grey. On the page are four columns of illustrated information that list the benefits of flying with TEAL. All the illustrations have been completed using pen, brush and ink. Each vertical column has been divided into four smaller sections by a thin white line. The columns are divided by the same line. Each illustration has printed as black on a pink background with small white highlighted areas. This work is the first column of illustrated information from the centre of the brochure. In this work, the top one box has the words 'Tourist Class' printed in it. Underneath these words is a small illsutration of a West Highland Terrier wearing a tartan beret. The dog has a collar on and it has a leash attached to it. In the dogs mouth is a one pound note. The text underneath the illustration reads; 'Save NZ14 on return fare; further 10% concession for groups travel' The illustration in the next box is of an elderly woman sitting in a chair knitting. An air hostess is leaning towards her with some printed material in her hands. The text underneath reads 'Adjustable foam-rubber tourist chairs shaped for comfort'. The illustration in the third box is of an outstretched hand and wrist holding a menu card. The text underneath reads; 'Adequate meals, e.g., fruit juice, salad and meat, fresh fruit, coffee.' The bottom box is illustrated with two suitcases. The text read; 'Free luggage allowance of 44lbs. - 11 lbs. more than on internal airlines.' [AAF]
Description Third small image. Image and text. When the brochure is fully opened, it forms one large page. The page is pink with a white border that is in turn bordered by grey. On the page are four columns of illustrated information that list the benefits of flying with TEAL. All the illustrations have been completed using pen, brush and ink. Each vertical column has been divided into four smaller sections by a thin white line. The columns are divided by the same line. Each illustration has printed as black on a pink background with small white highlighted areas. This work is composed of two columns of illustrated information from the centre of the brochure. At the centre top of the two columns are the words 'Both Classes'. The first illustration in the left column is of a cuckoo clock. The door of the clock is open and the bird is flying out, except it has been replaced by the TEAL logo of a flying fish. The text underneath reads; 'Teal's fast DC-6s have cut the flying time to only five hours'. The second box includes an illustration of a an airplane flying above clouds. There is a sun with a smiley face in the top right corner of the box. The text underneath reads 'Pressurised airliners flty smoothly high ABOVE turbulent weather'. The third box includes an illustration of a young girl sitting in a chair being waited on by a hostess. The girl has pigtails and is wearing a school uniform. The hostess is leaning over her and holding out with a bottle on a tray. The copy reads 'Traditional courteous attention for ALL passnegers first or tourist class'. The bottom box inlcudes an illustration of a woman smiling. She has a hibiscus corsage pinned to her shoulder. She is looking over her shoulder and smiling at a man in captain's uniform who is saluting behind her. The copy beneath the illustration reads; 'Hibiscus spray presented at Nandi to all ladies'. The box at the top of the second column has an illustration in it of some drinks, a bottle, a packet of cigarettes and a lit cigarette in an ash tray. The text below reads; 'Liquor, soft drinks, cigarettes may be purchased an the aircraft'. The second box shows a lion floating in the sky; there are two clouds in the illustration as well. The lion is holding the Autralian flag in one hand and the New Zealand flag in another. The copy reads; 'The Hibiscus Service is backed by 14 years' British flying experience'. The next box has an illustration of a man and a woman in it. The man is looking out of a window at rain, the woman is looking out of a window at sunshine. THe copy reads; 'Air conditioning means pleasant cabin heat whatever the temperature outside'. The final box in the second column is a depiction of a calender, the text reads; 'Day light flights depart twice a week from Auckland and Nandi' [AAF]
Description Fourth small image. Image and text. When the brochure is fully opened, it forms one large page. The page is pink with a white border that is in turn bordered by grey. On the page are four columns of illustrated information that list the benefits of flying with TEAL. All the illustrations have been completed using pen, brush and ink. Each vertical column has been divided into four smaller sections by a thin white line. The columns are divided by the same line. Each illustration has printed as black on a pink background with small white highlighted areas. The text at top of this illustration read; 'First Class'. In the box that holds these words is a depiction of a group of luggage. The luggage includes two suitacses, a bag, a hat box, a golf bag with some clubs sticking out of the top, and a small box. The copy below reads; 'Free baggage allowance of 66lbs. Complimentary overnight bag issued'. The second box is illustrated with a depiction of a man reclining in a chair. To the side of the chair is a briefcase with papers sticking out of it. The text below reads; 'Fully-reclining chairs generously spaced for maximum comfort'. The illustration in the third box is of a smiling air hostess. She has a tray of drinks in one hand and a tray of canapes in the other. The copy reads; 'Cocktails or sherry and hors d'oeuvres with the Captains compliments'. The final box depicts a champagne bucket with a bottle of champagne in it, a corkscrew, a champagne glass and a roast chicken on a platter. The copy reads; 'Champagne dinners of luxury hotel standard. Complimentary liquers.' [AAF]
Source Nobby Clark
From discussions between Nobby Clark and AM 08. and 09. 2000. From discussions with AAF 01. and 08. 2001.
Source Abigail Fox
Researcher, image analysis and interpretation. 08. 2001.
Source Amy MacKinnon
Researcher. 2000.
Rights Copyright
Permission to present this work in the NZDA has been given by the artist.