Four Popular Maori Songs

La Gloria

Master Media
Type Record Covers
Title Four Popular Maori Songs
Measurements.Dimensions 7" x 7"
Measurements.Format EP
In reference to the playing speed, the front cover reads; 'Extended Play Microgroove'.
Materials.Medium Ink
Materials.Support Cardboard
Techniques Offset Printing
Three colour - red, yellow and black. This cover was printed by J.E. Jenkins and Co, Auckland.
Techniques Photography
The members of the Howard Morrison Quartet have been photographed for the cover.
Techniques Illustration
There are stylised illustrations of a Maori warrior and a Whare on the front cover. Running down the left side of the cover is an illustration that heavily references Kowhaiwhai panels. (see description field for more information.)
Creator.Corporate name La Gloria
Role Record Label
Creator.Corporate name The Howard Morrison Quartet
Role Author
Date Unknown
There is no recording date on this EP, however the text on the back cover mentions the release of this EP in countries other than New Zealand by June 1960.
Location.Current Repository NZDA Collection
ID Number.Record Label Catalogue Number GEP 6004
ID Number.NZDA Number nzgda_rc_i_0008_f, nzgda_rc_i_0008_b
Culture Maori
This is the culture that the musical group and the songs are from. The imagery used on the cover also references Maori culture.
Culture New Zealand
This is the culture in which the cover was created.
Subject Men, tuxedo, bow tie, hands, cloak, Huru, Piupiu, spear, Taiaha, building, Wharenui, meeting house, Kowhaiwhai panel
The design that runs down the left side of the cover is modelled on Kowhaiwhai panels found in Maori meeting houses. (see description for more details)
Subject The Howard Morrison Quartet
Description Front cover; image and text. The cover features photography, illustration and text. Running vertically down the left side of the cover is an orange and black banner based on Maori Kowhaiwhai panels. Kowhaiwhai panels are traditional black, brown, white and red painted wooden rafters that form part of the inside of New Zealand Maori meeting houses. To the right of this is a photograph of The Howard Morrison Quartet. Howard Morrison is at the bottom of the cover. Behind and above him is the rest of the band. The whole band is smiling and waving. Above the band is a line of four small stars. Above this are the words 'The Fabulous' in a cursive script. In the top right corner of the cover are the words 'Howard Morrison Quartet' listed vertically. They are in brown text. Below this, in the middle right of the cover is a small, pale orange six sided shape. Within this shape is a small, highly stylised image of a male Maori wearing a kahu huru huru (cloak), piupiu (flax skirt) and carrying a taiaha (spear). The man is standing in front of a dotted horizontal line and behind him is a building; a waharoa. The waharoa is the entrance to a Pa, a traditional Maori fortified village. Underneath this image are the words; 'Presents Four Popular Maori Songs'. The record company logo is below this. At the bottom of the cover are the record label catalogue number, the playing speed and the words 'Extended Play Microgroove'. [AAF]
Description Back cover; text only. In the top right corner of the cover is the record label catalogue number. Below and to the right of this is the record company logo, underneath which is the name of the band in red text. Underneath the band name are the song titles. They have been split into side one and side two. The first side has been left aligned with the band name. The second side has been indented and starts just under the end of the first list. The right side of the cover contains body text that gives information about the growing popularity of the Howard Morrison Quartet. The date mentioned in this text is 1960. In the top right corner of the cover are the words; 'Extended Play Microgroove record'. Centered at the very bottom of the cover are the production details and copyright information. [AAF]
Source Abigail Fox
Researcher, image analysis and interpretation. 06.2001.
Source Katy Yiakmis
Researcher, image analysis and interpretation. 06.2001.
Rights La Gloria Records
Typography The text on the front cover is a mix of hand generated cursive in mixed case and sans serif upper case. The colours are black and brown.
Size 72, 48, 24 and 10 point
Colour Black, brown
Case The band and album names are in upper case.
Typography The text on the back cover is black and red sans serif and mixed case.
Font Helvetica
Size 36, 30, 10 and 8 point
Serifness Sans Serif
Colour Black, red
text/uri-list (0k)  Howard Morrison Link